ITALO MOURA

When Flucos began, it was nothing more than my daughter’s stick-figure drawings and a father’s admiration for her creativity. What started as a fun family project quickly evolved into something much bigger—a passion for storytelling, playful learning, and creative products that families have embraced with love.

As we move through 2025 and set our sights on 2026, I want to share the vision for where Flucos is headed.

A Brand with Heart

Flucos was never just about products. It’s about imagination, laughter, and connection. The brand was born out of love and playfulness, and those values remain at its core. Every book, every character, every design carries a piece of our story.

Our mission is simple: to inspire creativity, empower self-expression, and connect families through storytelling and whimsical, lighthearted designs.

Where We’re Going

The U.S. children’s education and entertainment market is booming—valued at over $12 billion —and families are seeking brands that feel authentic and meaningful. Flucos is uniquely positioned to grow because of:

• Our story: an origin rooted in father-daughter creativity.
• Our focus: combining play with purpose.
• Our vision is to build a community centered on imagination and positivity.

In 2026, our growth will focus on:

• Publishing more children’s books and e-books
• Expanding apparel and merchandise through our online store
• Creating educational content and YouTube videos
• Partnering with schools and organizations for fundraising and community programs

How We’ll Grow

• Online storytelling: Social media and YouTube will showcase not just products, but the heart behind Flucos.
• Community building: Pop-up events, school partnerships, and fundraising kits will bring Flucos directly to families.
• Lean operations: We’ll keep production outsourced to trusted partners while focusing in-house on design, storytelling, and brand development.

The Road Ahead

Financially, we aim for 15–20% annual growth, with strong margins generated from digital content and direct-to-consumer sales. Every step will be about reinvesting in creativity, expanding our storytelling, and maximizing the value of what we’ve already created.

Why It Matters

Flucos has always been about more than books or merchandise. It’s about showing children (and reminding adults) that creativity has power—that a simple drawing can grow into a story that inspires the world.

As we continue to grow, I would like to extend my gratitude to everyone who has been a part of this journey. The next chapter of Flucos is just beginning, and I can’t wait to share it with you.